Magnetbox – The power of infomercials

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20 May 2007

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The power of infomercials

Why do I want to buy everything I see in an infomercial? What is it about infomercials that work so well, and what about them could be translated into other forms of media or advertising?

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This is the personal weblog of Ben Tesch, a web designer and developer who lives in San Francisco, CA, and has more ideas than free time.

Ben is the proprietor of cumul.us, RIAA Radar, BPI Radar, and The Triumph of Bullshit, among other things. More personal data collections can also be found at the sites listed below.

Contact: ben@magnetbox.com

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