Authenticating office:
Orig:
Ben
Unit:
Date:
20 May 2007
Classified Message
Secret
Approved for release
20 May 2007
x
Routine
 
Deferred
0
x
The power of infomercials

Why do I want to buy everything I see in an infomercial? What is it about infomercials that work so well, and what about them could be translated into other forms of media or advertising?

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