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13 April 2004
Pop tunes reborn as marketing

Pop tunes reborn as marketing: Anyone near a television in recent weeks has been humming Happy Together, the Turtles’ 1967 pop classic. A version of the song has been soaking the airwaves via a commercial for Applebee’s, a midprice restaurant chain based in Kansas. But it’s not about love anymore. It’s about surf and turf.

“Imagine steak and shrimp, or shrimp and steak / Imagine both of these on just one plate.”

You think, either this is a joke or the work of the devil. Then you think that whoever sold out Happy Together to Applebee’s must be strangled. Or, if not strangled, at least asked a series of really annoying questions.

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This is the personal weblog of Ben Tesch, a web designer and developer who lives in San Francisco, CA, and has more ideas than free time.

Ben is the proprietor of cumul.us, RIAA Radar, BPI Radar, and The Triumph of Bullshit, among other things. More personal data collections can also be found at the sites listed below.

Contact: ben@magnetbox.com

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