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13 April 2004
Pop tunes reborn as marketing

Pop tunes reborn as marketing: Anyone near a television in recent weeks has been humming Happy Together, the Turtles’ 1967 pop classic. A version of the song has been soaking the airwaves via a commercial for Applebee’s, a midprice restaurant chain based in Kansas. But it’s not about love anymore. It’s about surf and turf.

“Imagine steak and shrimp, or shrimp and steak / Imagine both of these on just one plate.”

You think, either this is a joke or the work of the devil. Then you think that whoever sold out Happy Together to Applebee’s must be strangled. Or, if not strangled, at least asked a series of really annoying questions.

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