Living Room Film Club, a Click Away: “Netflix not only changed my routine, it also turned me into a different kind of movie watcher. Culturally, I am no longer the same person.” The flat-fee system elicits two responses: more frequent renting, and more adventurous renting. To justify the cost, you watch more films. But since four films per month averages out to the cost of four films at Blockbuster, every subsequent movie is, in a delusory sense, free, and therefore there is no risk.